Attending to higher priorities

I had some plans to work over the weekend… Just a bit, just so that I feel I am doing something. Like reading training videos, books that I have bought, trying new things. All good intentions that had to be shifted to higher priorities – my son has a cold. One that forces him to be cranky, sleepy and wanting to be with mommy all the time. Three characteristics not at all like him. It is obvious he is not feeling well. Just looking in his eyes it is apparent that they are too glossy, too sleepy.  Poor little bugger. Thank God Tylnol exists.  I love when he needs mommy’s cuddles.

Reading an intersting book that will help to promote my business – it is called “Marketing to the Social Web” from Larry Weber. Useful for me as it brings a certain structure to the ideas I had for the marketing of the service. These ideas need a structure to yield results. It is so easy to be all over the place in social web marketing. First definition of a goal, then choice of best platforms, then generation of interactions and then the measurement. These are the essentials. The book has in fact 7 steps.

The little one is waking up… Must attend to higher priorities.